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Email Marketing

OBJECTIVE: Direct sales, Product awareness, Brand recognition
TARGET OVERVIEW: We utilize email marketing by analyzing the trends, such as decision-making habits, of your existing customer base. Considering questions: At what point do they decide to call you for a product, service, or help to solve a problem? What do social media platforms they visit? What additional websites are they interested in?.  

Reach and current performance:

Out of all the digital marketing channels at our disposal, email is the most powerful as it reaches customers directly. Whether you’re a B2B or B2C marketer, if you embrace email marketing, you’ll find that your efforts and financial investment will pay off big time. But it’s not enough to send emails spamming the user’s inbox every now and then. We have to make sure open rate is at its best.

The numbers :

  • Open rate: 24.79% (2016: 24.88%)
  • Click-through rate:4.19% (3.42%)
  • Unsubscription rate: 0.49% (0.52%)
  • Click-to-open rate: 11.88% (10.88%)
  • Unsubscribe-to-open rate: 2.59% (2.72%)

Marketing digital


Email marketing

By adding a recipient’s name in the email subject line we increased open rates by up to 18.30%.
You also can’t just send scripted emails to your subscribers and expect to get results. Knowing what your subscribers want and crafting a persuasive email for them makes all the difference. Above all, you have to provide immense value. Otherwise, they’ll ignore your subsequent emails. Building rapport is crucial if you want to convert subscribers into customers. This is especially critical when you’re selling a product.