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  • 28 March 2018
  • Social Media

Tools for Sharing and Promoting New Content

9 Content Promotion Tools to Skyrocket Your Blog Traffic

Content promotion isn’t as easy as it sounds. You’ve just spent an entire week writing your latest blog post to perfection. Next, you share it on Twitter, Facebook, and LinkedIn to get some extra traffic. You reshare that same content next week to give it a little boost. But then you check your analytics the next day and your blog post still has no traffic. People aren’t flocking to that new content you worked so hard on. And that’s a problem. You need that social traffic. You need a Social Media Marketing Agency and a content promotion plan that drives new site visits and gets your content in front of the right eyes. But without the right tools, it’s virtually impossible to drive traffic on social media. Merely posting your new piece of content won’t bring in thousands of visitors, unless you already have an established following.

You need to use strategic tools for specific actions to get great results. Incorporating tools into your content promotion workflow is the best way to skyrocket blog traffic. You can automate content curation, evergreen content promotion, and more. You just have to know what tools to use. Here are nine content promotion tools to skyrocket blog traffic today.

1. Quuu Promote for traffic and engagement

Quuu Promote is a unique and effective content promotion tool that should be a go-to for your content promotion strategy. It works by sharing your content marketing pieces on Facebook, Twitter, LinkedIn, and Google+ with Quuu Promote users. You load your content into the tool, and Quuu will share it with real people in your niche. For example, if you want to share your content with an SEO focus, the tool will share your content on real user accounts based in the SEO industry. Quuu Promote is an awesome way to eliminate the need to social media advertising companies your content on Twitter and Facebook. Instead of boosting a post, you can pay a few bucks for hundreds of organic, real, active users to share your content to a targeted follower base.

2. Bitly for link tracking

Bitly is the best tool when it comes to shortening your links for social media while also providing diverse tracking and analytics. The tool allows you to quickly shorten links to include more text in social media posts. You can also track each individual link to gather intelligence on your audience, site traffic, and campaign performance.

3. BuzzSumo for idea generation

Researching your competition should always be a part of any good marketing strategy. Whether it’s PPC competitor research, SEO Digital Agency, you should always spy on your competitors. And BuzzSumo is one of the best ways to do it. This tool allows you to scout out the content that performs best based on social shares and engagement. That means that you can easily see what content gets the most traffic and why. You can search by industry-based topics and keywords or even type in your competitor’s domain or latest blog post. It’s a great tool for generating new ideas for content to share on social media. It can help you analyze what content is doing well and what simply won’t gain traction with your audience.

4. Buffer for content scheduling

Buffer should be one of your best friends when it comes to content promotion. It’s by far the easiest way to share content and schedule it in advance. You can share content simultaneously on every social media platform directly from the Buffer dashboard. That means that you don’t have to go to each social media platform to share the same post. You can schedule content in advance, see what times generated the most engagement, and see a calendar of upcoming content. And on top of that, it’s free!. Once you make an account, you can quickly connect and authorize your social media accounts. Currently, Buffer supports Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram Reminders:

5. Zapier for automation and integration

Zapier is one of my favorite automation tools on the Digital marketing advertising agencies right now. You can virtually connect every tool you have in your marketing portfolio to another. You can do almost anything with Zapier, from automating Facebook Lead Ads to importing data directly to your CRM. You can then automate that CRM data to automatically send email campaigns in MailChimp. And then automate those MailChimp responses to a remarketing campaign. You get the point: The options with Zapier are almost limitless! Personally, I use it to automate several parts of my social strategy: content curation, posting on social media, and my Buffer postings.

6. Sprout Social for an all-in-one platform

Sprout Social is one of the coolest products on the market today when it comes to content promotion and social media assets. It combines social scheduling, content publishing, diverse analytics, and direct social engagement. It’s pretty much a one-stop-shop, all-in-one social media management tool. Think of it as a CRM tool merged with a social media management tool. You can do almost anything with this tool. You can even target specific audiences and manage evergreen content. One of the strongest selling points of Sprout Social is its analytics and reporting data. You can build reports on almost anything for your content promotion:

7. IFTTT for content automation

IFTTT is similar to Zapier in the sense that it connects the best and most popular applications on the market. IFTTT is a free, powerful automation tool that can help you automate your content promotion strategy. It works just like Zapier does, too. You can set various triggers and actions for almost any tool you use. If you want to automate new blog posts to share directly on your social platforms, it will only take you a few minutes. You can even repurpose content from Instagram and share it automatically on Facebook and Twitter. The options are diverse, and the application integration possibilities are almost as endless as Zapier.

8. Later for Instagram publishing

If Instagram is a top priority in your marketing strategy and content promotion, you need to be using Later. It’s a completely free tool that can help you plan and schedule Instagram content from your desktop. That means you don’t have to use a mobile device to post your content anymore! Instagram is one of the best places to share visual content for your brand. If you want more blog traffic, you should be using Instagram to drive engagement and interest.

9. Meet Edgar for evergreen automation

Have you ever wanted to constantly share posts that perform their best? Meet Edgar is the tool for you. For example, let’s say you shared a few posts on Facebook and LinkedIn last month and found that they drove more traffic than any other post. What do you do now? You most likely copy that same message and reshare it, continually producing results. But that’s tedious and time-consuming. You don’t have hours to spend on resharing posts. And that’s where Meet Edgar can help you. It reshares the best content on your social media. It repeatedly fills your publishing queue so that you never have to load in new content again. Instead of spending hours a week scheduling blog posts, you can use Meet Edgar to recycle your best content.